Merchandising

SARCO has significant merchandising experience gained from working with clients in every sector; from major retailers to suppliers and manufacturers.

We understand in-store operations and invest our resources into keeping up to date with in-store and supply chain procedures. The teams we send out to you will have benefited from this in-depth training and understanding of client needs and consumer demands in today’s competitive market-place.

Specific merchandising services include:

  • Refits
  • New store openings
  • Store closures
  • Extensions
  • Range reviews
  • EPOS
  • Pricing and labelling
  • Stocktaking and stock uplifts
  • Rollouts
  • POS
  • Surveys

 

We will also provide tailor – made solutions to your merchandising issues as ad- hoc projects.

 

It is important to us to maintain the highest industry standards so our merchandising teams are professionals from senior managers through to supervisors. We can put together a team of any size to carry out your project.  

 

Mystery Shopping

A key element of our business at SARCO is to provide bespoke Mystery Shopper Programmes to suit our clients’ diverse needs. These programmes will:
• Identify how your staff perform against key customer service standards
• Identify areas where staff training may need to be focussed
• Evaluate the general appearance of your branches and in-store presentation
• Provide you with the opportunity to reward staff for excellent performance and promote ongoing personal development

Product Demonstration

SARCO offer all types of promotional sampling when and wherever you need them whether that be a fully catered national product sampling road show or an on-site promotional sampling team. Products could include:
• pre-packed
• ‘dry’ goods
• complex cooked food
• ‘wet’ cooked

Tactical sampling uses roaming field marketing teams to hand out promotional product samples in strategic locations such as outside train stations, supermarkets, universities, shopping areas – anywhere you like – to reach your target audience. This is particularly important for hard-to-reach target groups. Costs are lower than for a road show as there is no need to construct an event area and travel time and costs are avoided. This often saves a significant amount of budget on having to pay for expensive official event spaces.

Field Marketing

We deliver innovative and inspiring field marketing solutions at a strategic and tactical level, placing a strong focus on ROI and the harnessing of marketplace intelligence.

SARCO’S success is underscored by long-term relationships across a broad client base. Our field marketing teams and promotion staff are used for traditional activities such as

• Leafleting
• Flyer distribution
• Product sampling
• Product demonstrations
• In-store merchandising
• Brand experience
• Road shows
• Event organisation

For more information on how we can provide you with a bespoke solution please click here to contact our sales team.